A ready-to-teach entrepreneurship unit where students build a real business end to end. Use it as a full course, a semester unit, or a club — pick the pace that fits.
Compress to a semester or stretch to a year. Each phase is a set of guided quests students complete in the app.
Students identify a real problem and a customer, validate demand, and shape a business idea.
Standards: Discovery · Opportunity Recognition
Name, logo, brand voice, and a live-quality website — real assets, not slideware.
Standards: Marketing · Branding · Digital Presence
Students set up a CRM, capture leads, and practice outreach and follow-up.
Standards: Marketing · Sales · Customer Relationships
Pricing, tracking orders and revenue, simple financial literacy in context.
Standards: Financial Literacy · Operations
Students refine and present their business; standout projects can graduate to a real, family-owned venture.
Standards: Communication · Presentation
Aligned to the National Content Standards for Entrepreneurship Education and common state CTE / business & marketing frameworks. We'll provide a state-specific crosswalk on request.
| Entrepreneurial mindset | Recognizes opportunities, takes initiative, learns from iteration |
| Marketing & branding | Positioning, brand identity, digital presence, customer messaging |
| Sales & customer relationships | Lead generation, outreach, CRM, follow-up |
| Financial literacy | Pricing, revenue, basic bookkeeping, unit economics |
| Communication | Written business copy, pitching, presentation |
| Digital & technical fluency | Building and publishing real web assets with modern tools |
A simple 4-point rubric (Emerging · Developing · Proficient · Exemplary) across five dimensions. Grade from the artifacts students actually ship.
| Dimension | Proficient looks like |
|---|---|
| Opportunity & idea | Problem and customer are clear, specific, and validated |
| Brand & site quality | Professional, coherent, and ready for a real customer |
| Customers & outreach | Evidence of real lead capture and follow-up |
| Financials | Sensible pricing and accurate money tracking |
| Pitch | Clear, persuasive presentation of the business |
Start free as a teacher, or book a demo for your school or district.